It’s extremely inexpensive to buy your own domain – most of the major web hosting companies offer plans for around $12 a year. And while you certainly can hire a designer and create a fancy site, it’s not necessary. A domain is ultimately just a pointer – when someone types in the URL, it tells your browser which highway to hop onto and where to stop the car. So whether your site is hosted on WordPress, on one of the site builders like Wix.com, or custom-designed and hosted on your own server – having your own URL serves several larger purposes for your business.
Do you want people to remember your name… or somebody else’s? Dual-branded URLs (for example, yourname.companyname.com or www.companyname.com/yourname) are often part of a larger deal – you get a page for free from a company you’re affiliated with, and they get mental real estate with your customers. It may seem like a good deal, especially if you’re just starting out. But having your own domain makes a statement – that you’re a first-class professional with your own distinct brand.
There’s also an element of control – or lack thereof – to consider when you don’t have your own domain. What if the company hosting your site goes out of business or changes its marketing approach? What if you change companies? Will you need to start over from scratch? There are a lot of variables at play – and end of day, when you don’t own your domain, your digital brand is at someone else’s mercy.
For most businesses, being easily findable in search engines is a fairly big deal in terms of lead generation. Having a distinct URL with your business name in it – along with factors like your site copy and image tagging – ultimately helps bring your business to the top of the search results page. Boom.
So if you haven’t invested in your own domain yet – there’s no time like the present. Consider it a commitment to your overall vision for your business. Not sure how to get your own domain? Get in touch with us and we can help you.