Make Your Tradeshow a Marketing Success

When you participate in a tradeshow, you need to know that you are making the most of your opportunity. To get the best possible results from your next tradeshow, follow the tips below.

Set a Goal

Before you begin planning your first tradeshow, you must set a goal for your exhibit. Possible goals include reaching out to new customers, building a brand image or informing the public about a new product or service you are offering.

Choose the Right Shows

Next, decide where you will exhibit. When choosing the tradeshow you will attend, remember to consider your budget for travel expenses, as well as the overall goals you have set for your exhibit.

Design Your Exhibit

When someone views your exhibit, you have only a few seconds to capture their attention. As you design your exhibit, make sure that you are sending a clear, concise message. Cluttered signs and banners with too many graphics or too much can be overwhelming to viewers. Instead of overloading your space with too much information, keep all of your exhibit designs clean and direct.

Select a Space

If you are new to the tradeshow scene, you will find that most of the prime locations are already taken by large show sponsors and exhibitors who have participated in the show in the past. However, even though the best spots may be taken, you can still try to obtain a good location for your exhibit. To get the best possible location, register for the event early and avoid spaces in the corners of the room.

Engage in Pre-Show Marketing

Pre-show marketing can be very beneficial to your cause, especially if you are new to tradeshows. Prior to the show, consider sending mailers to your existing customers, as well as potential customers who have registered for the show. To attract attendees to your booth, consider offering a giveaway or promotion.

Follow up on Leads

After the show is over, follow up with each of your leads to encourage conversion. If you fail to follow up with every lead in a timely manner, you may end up losing an easy sale.

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