Why you need a style guide

Even though the blanket term "marketing" seems to be all-inclusive to the outsider, there are so many moving parts to a concerted marketing effort and so many potential places...

Are you diluting your brand?

If you take a substance--your morning coffee, for example, or your favorite after-work drink--and add water to it, it will become diluted. Weakened and thinned, it will lose much...