Marketing Articles/ Articles and information on marketing

Social Media Strategies for Creating Business out of "Likes"

There are several social media strategies that will help your small business translate 'Likes' into actual business. Marketing through social media and connecting with your audience are two of the most important social media strategies, which should be implemented in 2014.

How to Use Colors When Branding Your Business

The human race is visually-oriented. That has always applied from the days of cave painting to modern marketing. How are you using colors in your marketing?

Personal Branding: How to Build Your Brand within Your Company's Brand

Whether you are building your business as an individual or settling into a corporate mindset, your personal brand is a defining characteristic that must shine through.

4 Important Tips to Start Branding Your Business

Branding yourself and your business is more than a logo or a tagline. It requires knowing yourself and your customers.

So You Want to Create Your First Video

Create your first video in a professional manner with these production tips.

How to Create an Online Video

Creating an online video is an excellent marketing strategy that allow you to connect with consumers or potential clients and show them what you have to offer. Follow these simple steps to make an effective online video that appeals to your target audience and increases your business's exposure.

Use Your Marketing Budget to Increase Sales and Referrals by Developing Customer Relationships

Having an overall marketing plan/strategy is essential. Be sure to incorporate areas in that budget for the specific purpose of furthering relationships with your customers.

Tips on creating an effective direct mail campaign

Here are the tips you need to create an effective direct mail campaign for your company, service or product.

Know Yourself, Brand Yourself

Creating a strong loan officer marketing campaign means taking a hard look at the loan officer in the mirror in order to effectively and consistently "brand" your professional services for your potential clients.