Do your marketing materials convey a less-than-professional image? If you are solopreneur, like a realtor or a loan officer, it is vital that your website and other marketing collateral be as professional as possible. After all, you are competing with larger businesses that may have invested thousands of dollars in their marketing materials. Developing a professional style guide goes a long way to successfully branding your business in a way that positions you as a true professional.
If you’ve been wondering why it’s such a big deal to have your own domain name – I mean, don’t people give those out for free? – it's time to reconsider your position. Having your own domain name is actually a big deal – it’s one of the fundamental elements of your digital brand.
As a business owner, you have probably heard a lot of talk about branding your business. Although businesses have been branding themselves all along, the term has become somewhat of a buzzword, and its importance has really increased. The internet and social media is partly responsible for this. In the past, most companies only had so many points of contact with customers and potential customers. They had a storefront, perhaps did some advertising in local publications, maybe an ad in the yellow pages.
If you’re just starting out – or even if you’re not – branding your business is one of the most important keys to setting your business apart from your competitors. Branding helps communicate what makes your business unique – how your offerings are better and your services superior.
it seems like everyone is a brand these days. From Kim Kardashian to LeBron James to the gourmet cupcake shop down the street. Every business professional is obsessed with branding. Building your brand as a real estate professional is an important part of your overall marketing strategy. As a real estate professional your brand will help determine your level of success.
If you take a substance--your morning coffee, for example, or your favorite after-work drink--and add water to it, it will become diluted. Weakened and thinned, it will lose much of its power and appeal. The same is true of your company's brand. Brand dilution can sap the strength of your brand, draining it of its ability to attract customers, differentiate your products from your competitors, and present a unified identity to the world. As you expend your business and brand, it pays to be acutely aware of the pitfalls of brand dilution.
When you're a realtor, your brand is essential to your business. This means, it's so important that your brand is much more than just a pretty picture or 'logo', it needs to be truly representative of who you are and you need to live and breath it every day.