Even though the blanket term "marketing" seems to be all-inclusive to the outsider, there are so many moving parts to a concerted marketing effort and so many potential places to fail. This fact is one of the main reasons why every business should have a "style guide". But just what is a style guide? Why would I need something like this? How can a style guide benefit me and my bottom line?
In a world where so much communication is done via the internet, it's possible to never come face-to-face with some of the people you do business with. Good image branding will help people remember who you are and what you stand for by associating your words with a friendly face.
Do your marketing materials convey a less-than-professional image? If you are solopreneur, like a realtor or a loan officer, it is vital that your website and other marketing collateral be as professional as possible. After all, you are competing with larger businesses that may have invested thousands of dollars in their marketing materials. Developing a professional style guide goes a long way to successfully branding your business in a way that positions you as a true professional.
If you’ve been wondering why it’s such a big deal to have your own domain name – I mean, don’t people give those out for free? – it's time to reconsider your position. Having your own domain name is actually a big deal – it’s one of the fundamental elements of your digital brand.
As a business owner, you have probably heard a lot of talk about branding your business. Although businesses have been branding themselves all along, the term has become somewhat of a buzzword, and its importance has really increased. The internet and social media is partly responsible for this. In the past, most companies only had so many points of contact with customers and potential customers. They had a storefront, perhaps did some advertising in local publications, maybe an ad in the yellow pages.
If you’re just starting out – or even if you’re not – branding your business is one of the most important keys to setting your business apart from your competitors. Branding helps communicate what makes your business unique – how your offerings are better and your services superior.
Anyone who has ever taken the time to explore YouTube knows the power of a great video. Once something 'goes viral' it's power and more importantly, ROI for the creator is endless. Video marketing can bring incredible results if done correctly, but where do you start and how do you make it work for your business?
it seems like everyone is a brand these days. From Kim Kardashian to LeBron James to the gourmet cupcake shop down the street. Every business professional is obsessed with branding. Building your brand as a real estate professional is an important part of your overall marketing strategy. As a real estate professional your brand will help determine your level of success.