As a business owner, you have probably heard a lot of talk about branding your business. Although businesses have been branding themselves all along, the term has become somewhat of a buzzword, and its importance has really increased. The internet and social media is partly responsible for this. In the past, most companies only had so many points of contact with customers and potential customers. They had a storefront, perhaps did some advertising in local publications, maybe an ad in the yellow pages.
If you’ve been wondering why it’s such a big deal to have your own domain name – I mean, don’t people give those out for free? – it's time to reconsider your position. Having your own domain name is actually a big deal – it’s one of the fundamental elements of your digital brand.
In a world where so much communication is done via the internet, it's possible to never come face-to-face with some of the people you do business with. Good image branding will help people remember who you are and what you stand for by associating your words with a friendly face.
Even though the blanket term "marketing" seems to be all-inclusive to the outsider, there are so many moving parts to a concerted marketing effort and so many potential places to fail. This fact is one of the main reasons why every business should have a "style guide". But just what is a style guide? Why would I need something like this? How can a style guide benefit me and my bottom line?
If you’re just starting out – or even if you’re not – branding your business is one of the most important keys to setting your business apart from your competitors. Branding helps communicate what makes your business unique – how your offerings are better and your services superior.